An actress who starred in a popular HBO series has gone missing, leading to a desperate search for the TV star.

Maidé Mahl was last seen in the upscale neighborhood of Moema in the southern Brazilian city of São Paulo on Monday before vanishing, according to the São Paulo Civil Police.

Since then, friends and fellow actors have launched an online campaign to help locate the 31-year-old, sharing a ‘Missing’ poster with a description of the actress at the time of her disappearance.

Brazilian actress Maidê Mahl was last seen in the São Paulo neighborhood of Moema on Monday around 3:30 pm. She Mahl was carrying a backpack and wearing plaid pants pants and a scarf, a beige overcoat and a brown beret

Mahl was spotted around 3:30 pm in Moema wearing plaid pants, a scarf, a beige overcoat, a brown beret and a backpack.